Sensodyne Sensitivity & Gum Whitening Toothpaste is clinically proven to relieve tooth sensitivity and promote gum health. Its double action formula works in two ways. Creates a protective layer over sensitive areas, effectively relieving tooth sensitivity, and targets and removes plaque bacteria to help reduce gum problems. With twice-daily brushing, it also helps remove stains for whiter teeth. For double relief from sensitivity and gum problems, try Sensodyne Sensitivity & Gum Whitening Toothpaste.